Specializing in food and product photography, Jordy Ribeiro is a Brazilian photographer with internationally awarded works. His experience is marked by the Still Life genre, widely used for the representation of inanimate subjects. Jordy has long sought to understand how to present himself as a content producer. The idea of communicating as a company/producer was not to his liking. Soon, he felt the need for a professional who could capture exactly his idea, his desire to get out of the box. Jordy's visual identity completely escapes from the conventional. I tried to get away from the traditional brands of photography professionals, developing an exclusive logo, with an original typography, which highlights the name with strength, elegance and personality. The colors bring a classic and timeless air, and the typography's strokes transmit lightness, at the same time that it carries firmness and authenticity.